Unidas is the oficial car rental of Rock in Rio - 10/04/2013
Unidas, specialized in solutions for out siding fleets and car renting, has just closed a partnership with Rock in Rio. In 2013 the company will be the official and exclusive car renting agency for the biggest entertainment and music festival of the world.
This partnership is part of Unidas strategy of repositioning itself in the Brazilian market of cars and fleets renting. “We search more and more efficient ways to position and spread our mark. Being the official car renting agent of the festival is important because it promotes the company toward the target –public”, remarks Unidas President Pedro de Almeida. The executive still notice that having the mark of the company associated to Rock in Rio fortifies its image besides giving many opportunities of promotional actions and products.
To keep making partnerships with important marks, in order to reinforce Unidas positions and differences, is one of the aims of the company for next years. Actions like that help to spread the culture of renting a car throughout the country, attracting and keeping more and more the client and making Unidas even more known for offering excellent and qualified services, Pedro de Almeida states.
Founded 27 years ago Unidas is specialized in fleet management and cars renting. Set in the main capitals and towns of the country the company counts on a fleet with more than thirty thousand vehicles, by several makers, to serve about three hundred thousand clients all over Brazil.
Unidas operates in three unities of business which complete each other strategically: fleets outsourcing, cars renting and used cars sales.
Its shareholding is made up by SAG, the biggest Portuguese Corporation in the automotive sector, which acquired the company in 2001, Fundos de Investimento Gávea, Kinea and Vinci Partners that joined its capital in July, 2011. Currently the Investiment Funds groups, whose finantial aptitude and management expertise are widely known, share the company control and management with SAG.
The company operates with a net of nearly 120 shops in the whole country and has four thousand accredicted garages to give more comfort to the clients of the ousided fleet.
Since April, 2012, Unidas is Alamo and National Rent-a-Car master franchiser for all Brazil. Those companies belong to Enterprise Holdings and therefore Unidas now integrates the biggest Car Renting group of the world.
Caroline Romero (email@example.com) – Ph. Nr. 55- 11- 2165 2391