Unidas takes part in 24th Gramado Tourism Festival

Unidas takes part in 24th Gramado Tourism Festival - 19/11/2012

Unidas will take part in the 24th Gramado  Tourismo Festival (Festuris) which will take place in Serra Par Fairs and Events Center, in Gramado (RS), from 22nd to 25th November. During the event the company will show its campaigns, promotions and the new strategic position of the mark.

One who visits Unidas stand may also get more information about the partnership with the North American company Enterprise Holdings, announced in April, from which Unidas became the Master Franchiser of the marks National Car Rental and Alamo Rent a Car, in Brazil.

The operation remarked the entrance of Enterprise Holdings, the biggest company on fleets management and cars rental in the word, in the Brazilian market allowing it to expand its activities in Latin America.  Five Unidas shops in international airports (Guarulhos – SP, Galeão – RJ,  Confins – MG, Brasilia – DF and Salgado Filho- RS) already assist clients of National and Alamo from the whole world.

“Until March of 2013 all National and Alamo clients may be assisted by more than 100 Unidas shops in Brazil”, remarks Pedro de Almeida, President of the company. The agreement still permits that Unidas clients, travelling abroad, be assisted by National and Alamo nets. Enterprise Holdings has a fleet that amounts more than 1.2 million cars.

“We joined two companies that operate focusing excellence on assisting the client. The entrance of these two marks in our portfolio of offerings puts Unidas still strongly to execute its plan to grow in the Brazilian market”, affirms Pedro.

For Unidas the partnership, besides joining the best practices and expertise from each company, certifies the efficiency of its management and excellence of its services. It also represents the possibility of international acknowledgement which will improve its ability to attract the foreign tourist in leisuring or business travels.

The Festival

Besides promoting a qualified congress that debate relevant themes for the tourism sector, Testuris gathers many professionals from over 30 countries and about two thousands marks. The event searches to anticipate tendencies for this market in the next years.


Danthi Comunicações

 Caroline Romero (caroline@danthicomunicacoes.com.br) – Ph. Nr.  55-11-2165-2391/ 99496-1898